: Both films and popular videos succeed by tapping into "equipment for living" themes like love, justice, and man vs. nature.

We are seeing the rise of . These are channels (like CinemaSins , Honest Trailers , or Distractify ) that do not create original filmographies but rather create "popular videos" about existing filmographies. A director’s entire body of work can be summarized in a 10-minute "Easter Eggs" video that gets more views than any single film in their library.