To understand the emergence of figures like Aum, it is essential to look at the cultural backdrop of Thailand. Unlike many Western cultures, Thailand has a long-standing, visible presence of transgender individuals. They are an integral part of the service industry, entertainment, and beauty pageants.

The rise of "Aum Extremeladyboy" is closely tied to the era of social media. Platforms like Instagram, X (formerly Twitter), and specialized forums allow individuals to curate a specific persona.