Skincare content is dominating the niche. Unlike K-Beauty, "Ayurvedic Beauty" is the standard. Viewers are looking for DIY ubtan (gram flour and turmeric paste) recipes, the benefits of amla (gooseberry) for hair, and the correct way to apply kajal (collyrium).
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To live the Indian lifestyle is to accept that perfection is boring. It is the masala —the mix—that makes life worth living. Skincare content is dominating the niche
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If you want to dominate this niche, do not just replicate Western aesthetics. Follow these rules: