Unlike conventional theories that emphasize niche targeting and brand loyalty, Sharp argues that brands grow primarily through —acquiring new, often infrequent "light buyers". He challenges the "sacred cows" of marketing, such as the idea that it is cheaper to retain a customer than to acquire a new one. The 11 Laws of Brand Growth
Byron Sharp’s How Brands Grow is not a fad. It is the result of 35 years of replication at the Ehrenberg-Bass Institute. The number in your search query is poetic—it represents the empirical threshold for market gravity, the approximate page where he kills your favorite marketing myth, and the file reference for the digital revolution. byron sharp how brands grow epub 35
Relevance involves: