Tightening budgets have led to more efficient production models, including increased reliance on global production hubs in regions like South Korea, India, and Eastern Europe. 2. AI as a Creative and Operational Mainstay
The evidence suggests that entertainment content has shifted from a shared cultural reference point to a personalized, data-driven experience. This offers benefits (choice, niche community, diverse voices) but also costs (isolation, algorithmic control, erosion of common public sphere). Future research should explore:
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