Music Marketing Press- Promotion- Distribution- | And Retail Pdf.pdf
One of the most actionable insights from the is the Waterfall Method . Instead of dropping an album of 10 songs at once, you release 1 single. Two weeks later, another single. Two weeks later, a third single. Then the full album. This keeps the algorithm feeding your content to users who engaged with the previous track.
The final pillar is Retail, and this is where many modern artists fail. They believe "streaming is retail." It is not. Streaming is marketing. Retail is where money changes hands . One of the most actionable insights from the
Build a "Press Matrix" spreadsheet. Columns should include: Outlet Name, Contact Email, Last Article They Wrote, Pitch Status. Never blind-Cc. Two weeks later, a third single
Sending your SoundCloud link to 500 random blogs. Result: Spam folder. Send 10 highly personalized emails. Reference a specific article they wrote. The final pillar is Retail, and this is