Meanwhile, publications like the British magazine Punch popularized the term "cartoon" for satirical drawings. 2. The Golden Age: The Birth of Icons (1938–1950s)
Long before "transmedia storytelling" became a buzzword at Sundance, the historieta was already executing it. Consider the case of characters like Batman or El Santo (the Mexican luchador). The historieta did not exist in a vacuum; it was the anchor of an entertainment ecosystem.
Consider a splash page (a full-page illustration) versus a nine-panel grid. The splash page demands a pause—a "hero shot." The nine-panel grid creates a machine-gun rhythm of action and reaction.
The origins of historieta date back to the 1860s, when comic strips first appeared in European and American newspapers. These early strips were often humorous and satirical, featuring simple drawings and text. The popularity of comic strips grew rapidly, and by the early 20th century, they had become a staple of newspapers and magazines.