To understand the success of "ThatPOWER," one must understand the sonic climate of 2013. The "EDM Boom" was at its absolute peak. Artists like David Guetta, Calvin Harris, and Skrillex were dominating the charts, infusing pop music with aggressive "drops" and four-on-the-floor rhythms. will.i.am, always a shapeshifter when it came to musical trends, leaned heavily into this aesthetic.
The visual features futuristic, robotic choreography and "digital" clones of will.i.am, filmed primarily in Tokyo to match the song's high-tech aesthetic. Bea Miller's Acoustic Cover
When you search for , you are chasing that specific drop. It is a moment of musical judo—taking the expectation of bass and sucker-punching you with gospel.
Explore Bea Miller's discography and official videos on her YouTube Channel.
The pairing of will.i.am and Justin Bieber was a strategic masterstroke. At the time, Bieber was arguably the most famous teenager on the planet, fresh off his Believe album tour. However, he was in a transitional period. The public perception of him was shifting, and he was beginning to distance himself from the purely innocent "Baby" image toward a more urban, edgier sound.
A groundbreaking journey to effortlessly understand the Holy Quran!
©2025. All Rights Reserved.
Website & SEO with ♥️ by: Tranxity
To understand the success of "ThatPOWER," one must understand the sonic climate of 2013. The "EDM Boom" was at its absolute peak. Artists like David Guetta, Calvin Harris, and Skrillex were dominating the charts, infusing pop music with aggressive "drops" and four-on-the-floor rhythms. will.i.am, always a shapeshifter when it came to musical trends, leaned heavily into this aesthetic.
The visual features futuristic, robotic choreography and "digital" clones of will.i.am, filmed primarily in Tokyo to match the song's high-tech aesthetic. Bea Miller's Acoustic Cover
When you search for , you are chasing that specific drop. It is a moment of musical judo—taking the expectation of bass and sucker-punching you with gospel.
Explore Bea Miller's discography and official videos on her YouTube Channel.
The pairing of will.i.am and Justin Bieber was a strategic masterstroke. At the time, Bieber was arguably the most famous teenager on the planet, fresh off his Believe album tour. However, he was in a transitional period. The public perception of him was shifting, and he was beginning to distance himself from the purely innocent "Baby" image toward a more urban, edgier sound.
