When a video starts accumulating millions of views, the discussion doesn't remain static. It evolves through distinct phases.

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For example, a video intended as a joke might be taken literally by a segment of the audience, sparking outrage. Conversely, a serious plea for help might be meme-ified, trivializing the original intent. The collective commentary of the internet acts as a prism, refracting the single beam of the video into a spectrum of conflicting interpretations.