That track is
That central refrain is both a strength and a limitation. On one hand, it’s an empowering declaration against peer pressure, fame, and the expectation to conform. On the other, it hints at stubbornness. But the context sells it: the narrator has returned home (“The path to heaven runs through miles of clouded hell”) and realizes that external success means nothing if you lose your core identity. imagine dragons - it-s time
But its real impact was cultural.
The video is drenched in surreal imagery: Reynolds sleds down a sand dune, walks through a suburban living room transported to the middle of nowhere, and eventually falls into a symbolic hole that he must climb out of. The cube represents his artistic soul—odd, luminous, and out of place in the dusty, ordinary world. By the end, he returns home to his bandmates, and they play together as the cube floats above them. That track is That central refrain is both
In numerous interviews, Reynolds has explained that the song’s core theme is simple yet universal: But the context sells it: the narrator has
It peaked at #15 on the Billboard Hot 100 and reached the top 5 on both the Alternative and Rock charts. Music Video Imagine Dragons – It's Time Lyrics - Genius
If you only know the band from their stadium-rock era, this song is the key to understanding where that confidence came from. It didn’t appear out of nowhere — it was there all along, strumming a mandolin and refusing to change.