Sam Ovens - Consulting Verified Access
A "Sam Ovens style" offer typically looks like this:
Ovens weaponizes loss aversion (Kahneman & Tversky). Clients are more motivated to stop a $60k bleed than to achieve a vague $100k gain. The Agitation phase creates a "pain threshold" where paying a $15k consulting fee becomes a relief, not an expense. Sam Ovens - Consulting