Yes, this is an ad for Cygames’ mobile game. However, unlike most game adaptations, the anime is proudly canon . The game was actually delayed to match the anime’s release. The show stands on its own two hooves (pun intended). You never need to play the game to understand the story.
Q: What is the story about? A: The story follows the journey of Special Week, a young horse girl who aims to become the best horse girl in the country, while navigating her daily life as an idol.
The secret sauce of Uma Musume is the "wiki walk" effect. After every episode, fans immediately Google the real horses. When you discover that really did suffer a catastrophic fracture in the 1999 Tenno Sho and survived only due to revolutionary surgery, the anime’s emotional beats hit twice as hard.
and her quest to become the best in Japan, heavily featuring her relationship with her idol and teammate, Silence Suzuka