Unlike a transaction where you pay and leave, a habit-forming product asks the user to do work . Investing time, data, effort, or money makes the product more valuable over time. Uploading a profile picture, following friends, or building a playlist is an investment. It loads the next trigger because now the user feels ownership.
The trigger prompts an action. This is the simplest behavior done in anticipation of a reward. Eyal leans heavily on B.J. Fogg’s "Behavior Model" here, explaining that for an action to occur, three elements must converge: The genius of successful products lies in increasing ability (making things easier) or aligning with motivation. The "Action" phase in the Hook Model is about reducing friction. Think of how easy it is to scroll on Instagram or swipe left on Tinder. The low effort required to act increases the likelihood of the behavior. hooked how to build habit-forming products epub
AI PORN