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The Pepsi Uma Fashion and Style Gallery was not a permanent institution but a strategic, ephemeral intervention in the fashion system. It demonstrated that a soda brand could curate space, history, and style as seamlessly as any museum. By linking its identity to fashion-forward icons like Uma Thurman, Pepsi transformed vending machines into art installations and soda cans into collector’s items. For scholars of brand culture, the gallery remains a seminal case study in how commerce and creativity can coexist—provided the soda stays ice-cold. Pepsi uma nude