The impact of the can be compared to the viral spread of Why This Kolaveri Di . It became a trendsetter. Suddenly, background scores became the focal point of promotional material. The track "Kadhal Enn Kadhal" from the movie, snippets of which were featured in the trailer, became a youth anthem even before the film released.
The theatrical trailer, released in April 2013, highlighted the film's high-energy pace and quirky editing style, which later became a trademark of the director. Alphonse Puthren Lead Cast: Nivin Pauly and Nazriya Nazim Music: Rajesh Murugesan Cinematography: Anend C. Chandran Editor: Alphonse Puthren neram movie trailer
The trailer starts mid-sentence. Nivin Pauly’s character, Vetri, is on the phone, speaking in fluent Tamil mixed with English slang. Immediately, we are introduced to his problem: He is in debt. The editing is rapid. We see a brief shot of a hospital, a red car, and a menacing John Vijay playing the gangster "Saami." The impact of the can be compared to
The trailer proved
