Matsumoto Ichika - Schoolgirl Conceived Rape 20...

Data shows the scale of a crisis; stories show the human cost. Ethical Narrative Practices

| Mechanism | Description | Example | |-----------|-------------|---------| | | Audience sees self in survivor → reduces psychological distance | Teen self-harms less after hearing peer recovery story | | Emotional arousal | Fear, anger, hope drive attention and sharing | #MeToo stories increasing reporting of harassment | | Social modeling | Demonstrates help-seeking, coping, or recovery behaviors | Cancer survivor talking about mammograms | | Destigmatization | Normalizes speaking about trauma → encourages disclosure | HIV/AIDS survivors in public health ads | Matsumoto Ichika - Schoolgirl Conceived Rape 20...

Campaigns match the language and medium to specific demographics, ensuring the message resonates. Data shows the scale of a crisis; stories

A story without a call-to-action is emotional littering. If a survivor talks about the lack of hospital rape kits, the campaign must link to a petition or a local policy maker’s email. If they talk about medical debt, link to a fundraising mutual aid fund. If a survivor talks about the lack of