The cynical argument that "no one wants to see old women" has been empirically disproven. A 2023 study by the Annenberg Inclusion Initiative found that films with female leads over 45 actually performed better at the box office on a dollar-for-dollar budget basis than films with younger leads.
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We are already seeing greenlights for projects that would have been impossible a decade ago: The cynical argument that "no one wants to
This created a double standard that remains pervasive. While male actors like George Clooney or Liam Neeson were celebrated as "silver foxes" whose wrinkles added character and gravitas, their female counterparts were often told they were "too old" to play their love interests. A famous, albeit disheartening, statistic from a few years ago revealed that the average age of an actress playing the love interest in a major Hollywood film was significantly lower than the male lead, sometimes by twenty years. We are already seeing greenlights for projects that