While the body positivity movement has done wonders, July and Nicole advocate for body neutrality —the idea that you don’t have to love your body every day, but you should respect its functionality. On the beach, they play volleyball, swim, and build sandcastles. The nudity becomes secondary to the activity. "When you normalize the nude body," says Nicole, "you stop staring at flaws and start seeing people."

Here is how it went down—and no, it wasn’t awkward. It was liberating.