Predictably Irrational - The Hidden Forces That... Jun 2026

You will never be perfectly rational. But now, you can be predictably prepared.

In his 2008 bestseller, Predictably Irrational: The Hidden Forces That Shape Our Decisions Predictably Irrational - The Hidden Forces That...

If relativity is the engine of irrationality, then is the nitrous oxide. You will never be perfectly rational

What we expect to experience often becomes our reality. In one experiment, Ariely found that if people were told a beer had balsamic vinegar in it before tasting it, they hated it. If they were told after tasting it, they liked it just fine. Predictably Irrational - The Hidden Forces That...

Predictably Irrational: The Hidden Forces that Shape Our Decisions