Schwacke Katalog [work]

The catalog was founded by in 1957. The concept was revolutionary at the time: to bring transparency to a market that was often opaque and prone to price manipulation. By standardizing how mileage, equipment, and age affect a car's value, Schwacke created a common language for buyers and sellers.

The automotive industry is changing rapidly with EVs and chip shortages. The Schwacke Katalog has adapted by introducing instead of static monthly books. They are also integrating AI to assess vehicle photos for damage (automated condition scoring). schwacke katalog