Despite—or because of—its strangeness, the series became a genuine word-of-mouth hit in underground entertainment circles. Here is why:

The format allowed for creative risks that mainstream J-dramas avoided:

Japanese television is famous for its late-night blocks, where censorship is looser and experimentation is encouraged. Shows in this slot often blend drama with comedy and variety elements. A "Milky Cat" series in this slot would likely feature a rotating cast of "gravure idols" (glamour models) or comedians engaging in skits that are loosely tied together by a surreal plot.