Example: Knowing that the French word for "apple" is "pomme."
Chapters on “What motivates learners?” and “Design for habit formation” go beyond standard ADDIE models. She draws from BJ Fogg’s behavior model (B=MAP) and Daniel Pink’s Drive — but makes it feel concrete. Design For How People Learn -Voices That Matter-
The central thesis of Design For How People Learn is a realization that reshapes every project a designer touches: Example: Knowing that the French word for "apple" is "pomme