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While legacy studios fight for theater screens, a new generation of studios built for the living room has emerged. These "popular entertainment studios" produce more hours of content per year than the Big Five combined.

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"Popular entertainment" is no longer American-only. International studios are producing content that rivals—and sometimes surpasses—Western production value. While legacy studios fight for theater screens, a

Harry Potter , Dune , The Dark Knight Trilogy , and Succession . "Popular entertainment" is no longer American-only

The pioneer of the "binge-watch" model and the largest standalone streamer.

Tech-forward and character-driven. Most Popular Productions: Spider-Verse (animated), Jumanji reboots, The Last of Us (HBO co-production), Bad Boys . Sony doesn’t own a broadcast network, so they have to be scrappier. Their most popular productions rely on innovation: the Spider-Verse films redefined animation aesthetics, while their PlayStation Productions unit (converting video games into TV shows) is the most successful experiment in media convergence today.