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To remain competitive, firms must identify their "core competencies"—the resources and capabilities that serve as a source of competitive advantage over its rivals. In a global market, these competencies might include superior supply chain management, innovative R&D, or a brand reputation that resonates across different cultures. The goal is to create "above-average returns," which are returns in excess of what an investor expects to earn from other investments with a similar amount of risk. The Power of Case Studies
By following these recommendations, organizations can achieve strategic management success and drive competitiveness and growth in today's rapidly changing business environment. To remain competitive, firms must identify their "core