: It was built to be a modern digital-first typeface, capable of maintaining its typographic "DNA" across everything from small app captions to massive stadium banners. Role in Adidas Branding
Adihaus PS is a custom geometric sans-serif typeface designed specifically for the Adidas brand. Created by Albert-Jan Pool and based on the DIN font family , it serves as a primary pillar of Adidas’s corporate identity, alongside the "Adineue" font family. The Heritage of Adihaus PS Adihaus Ps Font
While Adihaus Ps is technically a sans-serif, it shares the spirit of "Slab Serif" or "Egyptian" fonts. It has a heavy weight and a low contrast between thick and thin strokes. The letterforms are wide and squat, occupying significant space on the page. This ensures maximum legibility, a crucial factor for sports jerseys and apparel branding where text must be readable from a distance or at a glance. : It was built to be a modern