Damon Albarn chose to self-produce the record, recording over an 18-month period from June 2008 to November 2009 in locations ranging from London and New York to Damascus and Beirut.
The is not an easy listen. It is long (67 minutes). It is dense. It is depressing. It features a song about a jellyfish commercial. But it is also the most honest expression of Damon Albarn’s anxieties about the 21st century. It is the sound of a creative genius building a paradise out of garbage, only to realize that paradise is still garbage.
If you have never listened to the album in full, do so with headphones. Turn off the lights. Start with the Orchestral Intro and let the waves of styrofoam wash over you. It is weird, wonderful, and warning. Welcome to the world of the plastic beach.
Jamie Hewlett’s animation and interactive multimedia, including music videos for tracks like "Stylo," were essential in building this immersive world. Notably, the island on the album cover is not CGI; it is a physical, three-meter-high model photographed in a massive water tank. Musical Direction and Production
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