Add if total score ≥ 8/12.

Modern entertainment and media content distribution is governed not by human editors, but by machine learning algorithms. These systems optimize for retention —how long a user stays engaged.

AI is being used to personalize recommendations, but more provocatively, it is now generating content. From AI-assisted scriptwriting to deep-fake visual effects and procedurally generated music, the tools of creation are becoming more automated.

For decades, entertainment was a passive experience. Audiences sat in front of cinemas or televisions at specific times to consume what was curated for them. Today, the power has shifted entirely to the user.