As you scroll past the next infographic, ask yourself: Do I know the statistic, or do I know the story? Because until you know the story, you don’t really know the problem. And until you know the problem, you cannot fix it.
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Consider the by the National Human Trafficking Hotline. Instead of showing generic stock photos of chains, they filmed short, cinematic monologues of actual survivors reading their own poetry. The stories were haunting but hopeful. At the end of every video, a hotline number flashed on the screen. The result was a 300% increase in calls to the hotline from victims seeking escape. As you scroll past the next infographic, ask
Data and facts are the backbone of any advocacy effort, but they rarely inspire immediate action on their own. Numbers can be dehumanizing; "one in four" is a math problem, but a survivor’s story is a person. At the end of every video, a hotline