Audiences no longer look for hour-long specials; they look for the "18-29 minute" sweet spot. This duration is long enough to provide deep engagement—such as a "Get Ready With Me" (GRWM) or a travel diary—but short enough to fit into a busy daily routine.
Why 18 to 29 minutes? Data from digital marketing firms often suggests that this duration is the "Goldilocks zone" for mid-form video content: yummybabes threesome 2024-06-26 18-47-0818-29 Min
| Content Type | Estimated Time | |--------------|----------------| | Cook with me (one main dish + side) | 22 min | | Full face GRWM + snack review | 19 min | | Thrift haul + smoothie making | 25 min | | Night routine + dessert recipe | 28 min | | Q&A while baking cookies | 24 min | Audiences no longer look for hour-long specials; they