Influencia-la-psicologia-de-la-persuasion Rober...

The most powerful word in the human vocabulary might be "no." But as Cialdini proved, with the right trigger, a "no" can be turned into a "yes" in less than two seconds. The first step to breaking the spell is realizing that the magician is using a trick.

Las oportunidades parecen más valiosas cuando su disponibilidad es limitada. El miedo a la pérdida (pérdida de acceso, de tiempo, de precio) es un motivador más potente que la promesa de ganancia. influencia-la-psicologia-de-la-persuasion Rober...

We prefer to say yes to those we know and like. Cialdini identifies factors that increase liking: physical attractiveness, similarity, compliments, and cooperation toward mutual goals. The most powerful word in the human vocabulary might be "no