One Media Channel Exclusive

Total followers, monthly unique visitors, or average downloads. Engagement:

A common mistake is using as a source, but then reposting that same content everywhere. That doesn't count. one media channel

We are leaving the era of "omnichannel" because omnichannel is too expensive. In 2024-2025, the most profitable brands will be those that pick and bore a well down to the center of the earth. monthly unique visitors

Consider the story of Liquid Death , the heavy metal water company. While most beverage brands tried to be everywhere (Instagram, Facebook, traditional PR), Liquid Death went all-in on initially: Instagram Reels and TikTok (viewed as a single short-video ecosystem). one media channel

Their philosophy: Dominate one village before you try to conquer the empire.