To understand the fascination with Anika’s love life, one must first understand her initial branding. When she debuted in 2015 via a popular telecom commercial, Anika was packaged as the "accessible dream." She wasn't the unapproachable diva; she was the shy university student next door who happened to be photogenic. This persona created a specific romantic paradigm: fans felt they knew her.

As her popularity grew, so did her social media following. Shokh became a fixture on Instagram and Facebook, sharing photos and updates that showcased her glamorous lifestyle and provided a glimpse into the world of a Bangladeshi supermodel. Her charm, wit, and engaging personality made her an instant favorite among fans, who couldn't get enough of her.

The pair met in 2011 while filming a television commercial for a telecom company.