Brian Tracy’s core philosophy is that selling is an . Success depends less on external techniques and more on your subconscious mind and self-concept.
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The book is divided into 16 chapters, each tackling a specific aspect of the sales process. From prospecting and qualifying leads to handling objections and closing deals, Tracy provides actionable advice, real-world examples, and insightful analysis. What sets "The Psychology of Selling" apart is its focus on the psychological aspects of selling, including: Brian Tracy’s core philosophy is that selling is an