The promise? Delivery within 14 working days.
Using aggressive live selling tactics, the brand claimed that their "Tudung Jahil" had "sold out" luxury boutiques in Dubai. They displayed fabricated invoices showing RM 4.5 million in pre-orders. Desperate for the product, Malaysian consumers spent approximately in a single 48-hour flash sale. skandal tudung jahil
As of today, the hashtag #TudungJahilScandal has over 89 million views on TikTok. The promise
Despite the "scandal" label, the controversy actually fueled the growth of the modest fashion industry. It forced brands to diversify their offerings: Khimar and Instant Hijabs: skandal tudung jahil