Contrary to what many believe, positioning is something you do to a product. Instead, it is:
The book (Positioning: The Battle for Your Mind) by Al Ries and Jack Trout is considered one of the most influential works in modern marketing. First introduced in a series of articles in 1972, the concept redefined how brands compete in an "over-communicated" society. Core Concept: What is Positioning? Libro Posicionamiento Al Ries Y Jack Trout.pdf
"Positioning: The Battle for Your Mind" by Al Ries and Jack Trout argues that effective marketing hinges on establishing a distinct perception within the prospect's mind rather than just promoting product features. Key strategies include being first in a category, focusing on a single brand concept, and utilizing simplified messaging to navigate an overcommunicated market. For comprehensive book notes and summaries, visit Contrary to what many believe, positioning is something