The flexibility of the phrase ensures its survival. It is the water of music—it takes the shape of whatever container you pour it into.
: Most people recognize it as the iconic "on-fire" dunk call from the 1993 video game NBA Jam . Musical Roots boom boom shakalaka boom
We live in a noisy world. We are bombarded by information, alerts, and bad news. To hear "Boom boom shakalaka boom" is to be invited to stop thinking for just three seconds and simply move . The flexibility of the phrase ensures its survival