In Pre-Suasion , Cialdini introduces a seventh principle of influence: Unity . This refers to the shared identity between the influencer and the target. When people feel a sense of "we-ness" (shared family, race, or even local community), they are far more likely to agree with one another. 12 Takeaways from 'Pre-Suasion' for Salespeople : r/sales
Consider this famous experiment: Cialdini and his colleagues approached people door-to-door asking for a donation to a charity. They had a 50% success rate. Then, they changed one thing before asking. They started by asking, "Do you consider yourself a helpful person?" Almost everyone said yes. Then, they asked for the donation. The success rate jumped to nearly 90%. Pre-Suasion- A Revolutionary Way to Influence a...
We follow the lead of credible, knowledgeable experts. Scarcity: We want more of what we can have less of. In Pre-Suasion , Cialdini introduces a seventh principle
