The Personal MBA (Portfolio/Penguin, 2010; revised 2020) Author: Josh Kaufman – a business researcher and author who has advised companies like Procter & Gamble and Apple. Core premise: You don’t need an MBA to understand business. You need mastery of 12 core concepts: value creation, marketing, sales, value delivery, finance, the human mind, working with others, analyzing systems, and improving systems.
Josh Kaufman’s The Personal MBA is built on a provocative premise: you don’t need to go into massive debt for a business degree to understand how the world of commerce actually works. Instead of focusing on the prestige of an institution, Kaufman breaks business down into its fundamental mental models, arguing that mastery comes from understanding five core processes: Value Creation Value Delivery The-Personal-MBA-Master-The-Art-Of-Business.mp3.rar.pdf
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Kaufman recommends reading 12 classic business books instead of an MBA. All are available legally for free or cheap: By stripping away the prestige and high tuition
The Personal MBA serves as both a manifesto for self-education and a comprehensive reference guide. By stripping away the prestige and high tuition of traditional programs, Kaufman empowers individuals to take control of their professional development. The essay of the book is simple: business is a tool for improving lives, and the "art" of business is accessible to anyone willing to observe, learn, and iterate.