In Building Social Business , Yunus argues that humans are not one-dimensional beings driven only by selfishness (profit). We are multi-dimensional. We have selfish interests (making money to survive) and (wanting to help others without personal gain). The Social Business accommodates both.
For entrepreneurs, students, and changemakers searching for the blueprint to this economic model, the search term is more than just a query—it is a gateway to rethinking the very purpose of capitalism. building social business by muhammad yunus pdf