Often, survivors agree to share their stories during a moment of heightened emotion. Later, when the campaign goes viral, they can be re-traumatized by the public response (including trolls and victim-blamers). Ethical campaigns give survivors ongoing control—the ability to edit or delete their story at any time.
Personal accounts foster a sense of connection and urgency that technical information cannot achieve. Searching for- rape in-
Traditional awareness campaigns operate on a logic model of information dissemination. Their goals include: Often, survivors agree to share their stories during
Social media has democratized the survivor narrative. No longer do you need a major news outlet to be heard. A TikTok video, a Twitter thread, or an Instagram Carousel can reach millions. when the campaign goes viral
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