Ariely mostra que nunca escolhemos algo no vácuo. Sempre comparamos opções.
Most people think they are honest. Ariely’s experiment is brilliant: He gave students a math test. For the control group, they turned in their answers and were paid for correct ones (they averaged 3.2 correct). For the second group, they shredded their test and told the proctor how many they got right. They claimed 6.2 correct. previsivelmente irracional pdf
: Governed by community, reciprocity, and long-term relationships (e.g., helping a friend move). Market Norms Ariely mostra que nunca escolhemos algo no vácuo