Previous studies have shown that the media representation of overweight women can have both positive and negative effects on body image and self-esteem. On the one hand, some studies have found that exposure to diverse body types in media can promote body satisfaction and self-acceptance among women. On the other hand, other studies have argued that the media perpetuates unrealistic beauty standards, contributing to negative body image and low self-esteem among women.
Traditionally, the Indonesian word "gemuk" (fat) carried a heavy stigma. It was often associated with laziness, lack of discipline, or poor health. In entertainment, plus-size characters were relegated to comic relief—the funny best friend who never gets the guy, or the aunt who is always eating.
Even within the lifestyle niche, photos of plus-size women at the gym—lifting weights, stretching, or simply drinking a protein shake—are booming. This separates "health at every size" from diet culture. They aren't exercising to shrink; they are exercising to feel strong.
Previous studies have shown that the media representation of overweight women can have both positive and negative effects on body image and self-esteem. On the one hand, some studies have found that exposure to diverse body types in media can promote body satisfaction and self-acceptance among women. On the other hand, other studies have argued that the media perpetuates unrealistic beauty standards, contributing to negative body image and low self-esteem among women.
Traditionally, the Indonesian word "gemuk" (fat) carried a heavy stigma. It was often associated with laziness, lack of discipline, or poor health. In entertainment, plus-size characters were relegated to comic relief—the funny best friend who never gets the guy, or the aunt who is always eating.
Even within the lifestyle niche, photos of plus-size women at the gym—lifting weights, stretching, or simply drinking a protein shake—are booming. This separates "health at every size" from diet culture. They aren't exercising to shrink; they are exercising to feel strong.
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