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| Aspect | What the paper shows | |--------|----------------------| | | Using Alexa and SimilarWeb data (2017‑2021), the authors estimate that piracy sites siphon roughly 18 % of potential box‑office revenue for mid‑budget Tamil films. | | Consumer Motivation | Survey of 1,200 Tamil‑speaking internet users: the top reasons for using sites like Tamilkamavideo.com are price (71 %) , convenience (64 %) , and lack of legal streaming options in regional languages (53 %) . | | Supply‑Side Response | Studios that launched simultaneous OTT releases saw a 9 % reduction in piracy traffic within three months of launch. | | Policy Implications | The authors argue for a “dual‑track” strategy: stronger enforcement plus rapid, affordable legal alternatives (e.g., regional OTT tiers). | Because the site name contains terms often associated