: The Regency sub-brand recently updated its look to emphasize independence. While the original logo featured elongated glyphs with equal stroke widths, the current version uses a wider sans-serif to improve legibility, particularly in the "E" characters. Hyatt Place
Hyatt uses specific typography to differentiate its diverse brand portfolio: Hyatt Place (HPid) Collateral Guide hyatt font
For graphic designers, hotel branding enthusiasts, and marketing professionals, one question frequently surfaces: : The Regency sub-brand recently updated its look
The original Hyatt logo, used for decades, relied heavily on . This iconic serif font—known for its flared stems and organic curves—was everywhere in the 70s. It feels warm, grounded, and slightly retro. You can still see Friz Quadrata on the facades of older Hyatt Regency properties. hotel branding enthusiasts