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Five years ago, "cutting the cord" was a way to save money. By canceling a $100 cable package and subscribing to one or two $10 streaming services, consumers felt they were getting a better deal. Today, the market is fragmented. To watch Stranger Things , you need Netflix. To watch The Mandalorian , you need Disney+. To watch The Last of Us , you need HBO Max. Add in Hulu, Apple TV+, and Paramount+, and the monthly cost quickly rivals—or exceeds—the cable bill people tried to escape.