Sephora has publicly committed to diversity, equity, and inclusion. They have a "We Belong to Something Beautiful" pledge. They have 15% pledges for Black-owned brands. But when it comes to Latina-specific abuse, the response has been underwhelming.
It works. Because for many Latinas, abandoning Sephora feels like abandoning a piece of their aspirational self. Where else can they swatch a Pat McGrath eyeshadow? Where else do they get the little red bag that signals taste and success? Latina Abuse Sephora Amor