When covering Indian festivals, focus on preparation . The cleaning, the cooking, the emotional labor behind the celebration—that is the lifestyle hook.
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If you are a creator or marketer looking to enter this space, avoid the "curry and elephant" trap. Do this instead: When covering Indian festivals, focus on preparation
The biggest trend in Indian lifestyle content right now is the revival of . Think Kashmiri Wazwan (a multi-course feast), Mughlai influences in Lucknow, or the fermented foods of the Northeast (like axone or fermented soybean). When covering Indian festivals