A single viral post can reach millions, providing vital information on topics like reproductive health or chronic disease management that might not be fully covered in brief clinic visits. Ethics and the "Digital Bedside Manner"
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Viral videos significantly shape public health literacy but erode traditional physician authority. We propose a "Digital Bedside Manner" framework for ethical social media use by medical professionals.
Ishaan receives an anonymous message containing a link to a video that appears to show him in a compromising situation with a patient or a colleague—only he knows he wasn’t there.
However, the phenomenon of the "doctor viral video" has created a crisis of professional identity. Medical boards in the UK (GMC) and US (FSMB) have issued unprecedented guidelines on "digital professionalism." This paper addresses a critical gap: How does the discussion surrounding these videos—not just the videos themselves—renegotiate the social contract between medicine and the public?
The Hippocratic Oath in the Highlight Reel: Analyzing the Impact of Doctor Viral Videos on Public Trust, Misinformation, and Professional Boundaries on Social Media