Close

Unleash the Magic of Innovation

Experience immersive workshops on product development, team building and resilience in the approach to failure, told through the General Magic story.

Learn More

Habibie Ainun 3 Instant

habibie ainun 3
habibie ainun 3

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

habibie ainun 3habibie ainun 3habibie ainun 3
Learn MoreLearn More

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Learn MoreGet a custom quote

General Magic is the story of the original creators of the smartphone, who after a great failure, changed the lives of billions.

In 1990, at a secretive Silicon Valley start-up, a small and passionate group of innovators and engineers formed to build a magical device that would enable anyone to connect everyone to everywhere and everything – a personal computer in your pocket.
‍‍
General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology. This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.
habibie ainun 3

watch the trailer

See the impact

Watch the award-winning documentary

Discover the General Magic story.
Find streaming and rental options available in your region on JustWatch
or rent it on Prime Video, iTunes, Vimeo, Google Play, Roku Channel, or YouTube.

Contact us about private screenings for your organization.

habibie ainun 3habibie ainun 3habibie ainun 3habibie ainun 3

Broadcast Partners

habibie ainun 3habibie ainun 3habibie ainun 3

BOOK AN EVENT

Please contact us for more information about how to host a private screening, panel or team building event. Former General Magic employees are able to speak on request.

CONTACT US
habibie ainun 3

Previously WORKED with

“A rippling standing ovation followed the film. We Estonians are typically straight faced as people, resistant to emotion or expression in public, but the film resonated something deep within our audience.

Triin Kask, CEO and Founder - Nevercode

“My hope and dream is that General Magic elevates the purpose of each Town employee.”

Dan Ault, Chief Innovation Officer, Town of Cary
habibie ainun 3

inspiring Lessons for teams

The compelling story of General Magic shows the powerful value that lies in failure, perseverance and teamwork amongst other empowering themes. Teams and groups will find inspiration in this legendary piece of history.

In 2016, Habibie launched the Perpustakaan Habibie & Ainun (Habibie & Ainun Library) in Yogyakarta. For Habibie, this was the physical manifestation of "Act 3." It was not a memorial of grief, but a center of learning. True to his character as an engineer, he used data and legacy to fight sadness. The library houses thousands of books on science, technology, and philosophy—a gift to the youth of Indonesia, ensuring that his and Ainun’s passion for education outlives them both.

Other notable tracks from the Official Motion Picture Soundtrack include: by Adiva "Bidadari Surgaku" by Yakop Ferdinand "Mawar"

The story of Dr. Ainun and Dr. Habibie is a testament to the power of love, perseverance, and medical innovation. Their dedication to their work and to each other inspired a generation of medical professionals in Indonesia. The Bersujud Hospital became a model for healthcare delivery in rural areas, and their work in reducing maternal and infant mortality rates earned them international recognition.

Returning to the role, Rahadian delivers another masterful performance as the older Habibie, using sophisticated prosthetic makeup to authenticate the character.

Habibie Ainun 3 Instant

In 2016, Habibie launched the Perpustakaan Habibie & Ainun (Habibie & Ainun Library) in Yogyakarta. For Habibie, this was the physical manifestation of "Act 3." It was not a memorial of grief, but a center of learning. True to his character as an engineer, he used data and legacy to fight sadness. The library houses thousands of books on science, technology, and philosophy—a gift to the youth of Indonesia, ensuring that his and Ainun’s passion for education outlives them both.

Other notable tracks from the Official Motion Picture Soundtrack include: by Adiva "Bidadari Surgaku" by Yakop Ferdinand "Mawar"

The story of Dr. Ainun and Dr. Habibie is a testament to the power of love, perseverance, and medical innovation. Their dedication to their work and to each other inspired a generation of medical professionals in Indonesia. The Bersujud Hospital became a model for healthcare delivery in rural areas, and their work in reducing maternal and infant mortality rates earned them international recognition.

Returning to the role, Rahadian delivers another masterful performance as the older Habibie, using sophisticated prosthetic makeup to authenticate the character.

General Magic Soundtrack


Listen to the General Magic soundtrack:

iTunes

Amazon
Spotify

habibie ainun 3

Stream general Magic now

General Magic is available to watch on VOD platforms worldwide.

habibie ainun 3habibie ainun 3habibie ainun 3

Book a General Magic Event

Host a private screening of General Magic for your organization paired with live panels and team-building workshops.

Book an Event