Principles Of Marketing By — Philip Kotler Ppt Chapter 1

The firm must communicate with target customers about the offering and persuade them of its merits. Building Customer Relationships

Basic states of felt deprivation. Physical food, social belonging, and individual knowledge. principles of marketing by philip kotler ppt chapter 1

The customer's evaluation of the differences between benefits and costs. Evaluated relative to competing offers in the marketplace. Customer Satisfaction The firm must communicate with target customers about